FRESH SOUL, Australian fashion label, is a Sydney based label created in 2003. It blends distinctive styling of day to night wear at affordable price points. Since its arrival on the Australian fashion scene, Fresh Soul has quickly grown into a well established nationwide brand, bringing the latest trends to our legions of loyal fans. Emphasising on detail & quality, Fresh Soul blends ‘of the moment’ statement pieces whilst maintaining the labels’ classic fresh style. Fresh Soul is currently stocked in over 150 boutiques nationally, as well as on The Iconic.